Friday, October 9, 2009

HOW STARBUCKS VIA READY BREW CAN CHANGE YOUR LIFE



"HOW STARBUCKS VIA READY BREW CAN CHANGE YOUR LIFE.*"


This is the title of a small booklet, which is published by Starbucks, introducing their life changing microbrew instant coffee: VIA.

When I saw the little red VIA booklet at Starbucks, I was immediately reminded of Chairman Mao's Little Red Book.
On the very first page of the Starbucks booklet, below the title quoted above, with black text printed on a red background, it says: "*(OKAY, WE ADMIT THAT'S A SLIGHT OVER-PROMISE, BUT LET'S FACE IT, IT IS REVOLUTIONARY.)"

"REVOLUTIONARY"? Hmmm…I guess I was correct in recognizing the similarities between Chairman Mao's little red book and the VIA booklet from Starbucks. The VIA booklet resembles Mao's book intentionally.

It's odd that a corporation as large as Starbucks, with all of the money it's spending on marketing its new product (VIA), would choose to mimic the appearance of the workers revolution. I'm sure someone at Starbucks thought that "the revolutionary red look" was a great idea for marketing VIA, but it does makes one wonder. Maybe Starbucks is linking up with FARC down in Columbia?

Who knows? I know the booklet appears to be marketing VIA as being very useful to our performance in any place and at any time of day. What it’s doing is pushing the number one selling drug in the world: caffeine.

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